Using Colors That Attract Your Ideal Clients

What Do Your Color Choices Say To Your Visitors?

The choice and combination of colors you select for your website (banner, call to action, or campaign) makes a nonverbal statement about your brand/business. The color palette is an essential and important element of your design. color

More importantly, color theory studies have shown that effectively leveraging the attention that is drawn by unique color can dramatically affect your conversion rates. Your choice of colors can attract your ideal client or customer and can motivate engagement by taking their attention to your site’s most important section or your call to action. The right colors have the power to evoke response that spurs the emotions you would like your visitor to experience. 

As a society, we’ve been studying colors and the associations behind them for a long time. There have been sociological and psychological studies performed, history studied, and more. No matter what is behind how we perceive colors, there is no denying certain colors evoke certain emotions. What are the colors of your website saying to your customers? The colors you choose should look good together, but they should also evoke the right emotions. pocketguide

I have compiled a handy Pocket Guide To Picking The Right Colors that you can Download FREE to use as a point of reference when considering specific desired responses. Our guide includes a list of emotions assigned to colors and combines the symbolism derived from mostly Western and North American cultural traditions. Keep in mind that these are general guidelines, and that each website and customer set is different. Different cultures, genders and classes have dissimilar preferences and attitudes. Emotional response from color also varies with age and sex. It's important to determine the target audience before choosing the right colors. MDCG also provides a customized color research service for your specific niche market in Custom Report format, or as an in-person consulting series. Contact us to learn more.

Making Color Convert

The key to making all of these color theories work is to determine what your visitors want, not necessarily what you want to sell them, and helping them to find and act on it. In other words, figure out what they are looking for and make it easy to find using a bold and contrasting color.

Ask yourself to start… “What responses will my ideal client will find most appealing? Which colors reflect my brand/business style and personality?”

Consider your colors…

RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.

PINK signifies femininity, affection, feeling good, well-being, softness. It is associated with sweetness, innocence, youthfulness, tenderness.

PURPLE indicates spirituality, dignity, royalty, authority, inspiration, power. It is associated with justice, luxury, fantasy, dreams.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN denotes nature, health, growth, freshness, freedom, wealth, stability. healing, life, harmony.

YELLOW denotes happiness, intellect, activity, alertness, communication. It is associated with curiosity, playfulness, cheerfulness, amusement.

ORANGE denotes vitality, creativity, activity, sunshine, warmth, focused energy, endurance. It is associated with comfort, creativity, celebration, fun, youth, affordability.

WHITE denotes purity, spiritual strength, unity, harmony, perfection. It is associated with innocence, cleanliness, simplicity.

BLACK denotes power, elegance, protection, strength, impenetrability. It is associated with seriousness, mystery, secrecy and sophistication.

GREY is associated with neutralality, indifference, reserved.

BROWN denotes earth, simplicity, security. It is associated with grounded-ness, nature, tribal, simplicity.

GOLD denotes radiance, attractiveness, wealth, expansiveness.

SILVER denotes charm, mystique, understanding.

What Do Your Color Choices Say To Your Visitors?

If you want to use color theory to your advantage, step away from arbitrary choices. Choose your colors based on the two main criteria of readability and psychological association. This one little trick will help to reduce your bounce rate and make your landing pages far more engaging. Download our FREE Color Pocket Guide here. And contact us to learn more about how we can help you make good color choices for your brand and business.


Natural But Enhanced Flavors. Innovative Color.
Color is one of the most important attributes of foods and beverages. As it is often said, we eat with our eyes first. Understanding sensory differences is critical for understanding the product, and ultimately, consumer preference. Consumer demand for more ‘natural’ foods and beverages has sent ingredient developers back to nature to unearth a broadening spectrum of naturally derived food and beverage coloring options.

IFT trend tour: Color and flavor innovation
At the IFT trade show in Anaheim, Jess Halliday followed the Flavor and Color Innovation trend tour, and spoke to some of the companies showing their latest developments at the show. Watch the video podcast here.

Highlights were:
Blending taste modulation technology with traditional real fruit flavors, especially exotic berries blended with spices and herbs and on going color innovation. Current research conducted on different sources—from fruits and vegetables to plants and marine creatures—shows promise in developing new naturally derived colorings/attributes or enhancing ones already in use.

Key trend themes for 2010 are inventive, useful and emotive.

Watching new developments:

Venom-Spiked Honey
A New Zealand company has applied for novel foods approval to market its honeybee venom to alleviate the symptoms of arthritis. The company milks the venom from the Apis mellifera species of honeybee using an electronic system that causes the bees to sting through a latex film onto a glass plate for collection. It is then dried and administered through its Nectar Ease brand of venom-spiked Manuka honey.

A New Blue
WILD’s newest innovation fills a gap within the food and beverage color offerings. The acid-stable blue additive is the first of its kind to meet the consistent demand for natural blue color. Unlike previous attempts to achieve blue colors for applications by leveraging the stabilization of red cabbage at a neutral pH, WILD's new blue color additive is unique in that it is truly acid-stable. This proprietary technology will revolutionize the industry with beautiful "hues of blue" suitable for a wide range of food and beverage applications.