To Keep Your Customers, Keep It Simple

simple

Complexity has its place in the world, but in most cases, simplicity is far more effective. This is never more true than it is in marketing. Marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. Brand loyalty, it seems, is vanishing. In response, companies [...]

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Creative Flow

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Creativity is an adventurous exploration of ideas. When something strikes a spark of curiosity… follow it. Creation is an exploratory path flowing through idea space, and the final creative work is only one of many paths through that space. Experience your own path in the world of idea space. Creative work is not right or wrong. It's [...]

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Good Morning!

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Unfolding (From the MDCG tool box)

unfold

At any point in a creative-thinking situation, alone or in a group, new solutions emerge when those involved force themselves to think in an arbitrarily different way. Unfolding: Gradually unfolding the real problem from the outside.  When to use it Use it to create many different ideas. Use it when people in the creative group [...]

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The Top Three B2B E-Commerce Trends for 2013

b2sb

Customer-facing front-end business-to-business (B2B) eCommerce is poised to reach $559 billion in US sales by the end of 2013 says Forrester Research in a recent report. To capitalize on this growing market, companies must invest in B2B e-commerce sites that can maintain channel harmony, optimize distribution, and profit from opportunities. Their report outlines the landscape and some [...]

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color of 2013 is all about growth, renewal

emerald

2013 is all about a vivid, verdant shade of green that enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony. That is the color of the year for 2013, according to Pantone, the color is known more formally as Pantone 17-5641.  The most abundant hue in nature, the human [...]

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Absence Thinking (From the MDCG tool box)

tool

At any point in a creative-thinking situation, alone or in a group, new solutions emerge when those involved force themselves to think in an arbitrarily different way. Absence Thinking: Think about what is not there.  When to use it Use it when you are stuck and unable to shift thinking to other modes. Use it [...]

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Art Infusion

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Need new ideas and solutions?  Going off-piste – looking at the provocative to get inspired. Today, a company’s ability to conceive original thoughts and discover new ways of doing business has never been more important. Fostering fresh ideas, facilitating problem solving and promoting innovation can help companies improve their products and services….so what are some ways [...]

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