More will be the New Less.

Strong visibility and passion are the dictating themes in logo trends.
2009 trends usher in something new, something experimental, something outrageous.

‘09 is proving to be a very interesting year, design-wise with effective and strong concept based logos. We’re witnessing a fading out of minimalism, and this is paving the way for spectacular remixes to take over.

We’re also going to see a few designers becoming far more aware and sensitive to design history movements and styles than they were in previous years. They are discovering ways to make logos reflect their roots. To stand out, and be refreshingly different and bold– that’s the message we’re getting from today’s logos.

Here are some direction examples to serve as traction in moving you forward in identity design:


Type and text is clearly more critical. Words carry a more concise message. They convey specific rather than generic information. People are busy; money is tight. Logos must be interpreted, and interpretation takes time. Words deliver their message immediately.

Increased Chroma:

Logos have a vibrancy of color and energy that in past years might have not been considered proper corporate behavior. They are setting a very optimistic course. Everywhere, there is a bold use of hue, even in the most unexpected places, such as in the identities of very large and conservative clients.


There’s a very small item on the horizon that may has gigantic effect on logo design. When Google introduced its new favicon at the start of 2009, it was a very visible reminder of how powerful that tiny piece of real estate really is. The favicon may turn out to be a measuring stick against which the success of any new logo design might be measured – as in, can this logo be made to fit in a 15 x 15-pixel square?

Speedy reflection and the blending of elements:

Economies, governments, and individuals continue to call for “greater transparency” in society. Though this is not a literal request for visual transparency, for several years, designers have taken liberties with the concept to deliver metaphoric solutions that consumers understand.

Depicting motion in sequential steps combined with transparency is the latest iteration to branch out from this trend family .The introduction of sequential color steps help to further define the concept by demonstrating movement: time passage through seasons, temperature shifts, or just a rainbow-colored transition that demonstrates order and harmony, not chaos.


These logos look like a roomful of diverse pixels pushed together to make a visual shape.


The symbolic texture of these logos does not let consumer’s vision wander. Often illustrated with a unique visual message that gives context and dimension to the shape.


A logo seems to be incomplete without a good type face, the “Nike” logo is exceptional. An excellent logo emerges when text and icon are packed up in a strong way.

A particular style can’t emerge and expect to stay at the top indefinitely. Developments in logo design indicate that these trends have a short lifespan, going through a “now-you-see-it now-you-don’t” kind of roller coaster. Consumers react to the messages they hear via the media and then make “educated” decisions on how they should react which obviously effects how designers work and operate. As designers we must allow for these new considerations and this is where the so called trend comes in.
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